Hm: This company claims to build and host the app. Protip: coke makes money by selling bottles of flavored, colored water at a markup (just thought I'd let you in on the conspiracy).
So, actually, there are in fact multiple owners who go there and buy a dating site just by typing in a list of tags and selecting colors.
Build one site, and do small customizations and buy a bunch of domains, and then have 10,000 specialized dating sites like this. buddhismdating.comdateacougar.comdateatrekkie.comgrannysexpersonals.commeetlocalgolfers. just ONE of their servers. Sorry for the formatting screw up article was about a big operation, or one of those.
Something like match.com, jewishsingles, christiansingles, etc all the same company.
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