A rep for the network tells Pop Tarts that Man Crunch.com's "Playing for the Same Team," an ad featuring two men kissing, failed to meet CBS' broadcasting standards.
“CBS Standards and Practices has reviewed your proposed Super Bowl ad and concluded that the creative is not within the Network’s Broadcast Standards for Super Bowl Sunday,” the official rejection letter stated.
On the heels of the network's decision that advocacy ads are acceptable, Man Crunch says CBS has not rejected its ad — which includes two male football fans making out.
A rep for Man Crunch told Fox News that CBS said "the spot hadn't been officially approved yet" as of last week, but "all the Super Bowl spots were sold out." "Man Crunch requested the spot get reviewed anyway just in case another advertiser drops out and a spot becomes available, as often happens, and CBS agreed," the rep said.
“We are very disappointed that in 2010 such discrimination is happening especially given the fact that Focus on the Family is allowed to promote their way of life during the Super Bowl,” the rep said.
After days of deliberation, CBS has elected not to air an ad from a gay dating site during next week's Super Bowl.
“Moreover, our Sales Department has had difficulty verifying your organization’s credit status.” The commercial shows two men excitedly watching the game, before their hands brush as they both reach into a bowl of chips. SLIDESHOW: Click here to see famous banned Super Bowl ads.
Executives from the site argue that CBS' decision has more to do with discrimination than it does with any credit status issue, as they offered to pay a cash advance to finance the ad.
The site's slogan is "Where many many many men come out to play." The ad comes at a time when gay rights are in the news.
The president's State of the Union address touched on the issue of gays in the military.