And a 2013 paper that suggested Internet access is boosting marriage rates.
Plus a whole host of dubious statistics, surveys and case studies from dating giants like e Harmony and Match.com, who claim — , even!!
But the fear that online dating is changing us, collectively, that it's creating unhealthy habits and preferences that aren't in our best interests, is being driven more by paranoia than it is by actual facts.
"There are a lot of theories out there about how online dating is bad for us," Michael Rosenfeld, a sociologist at Stanford who has been conducting a long-running study of online dating, told me the other day.
Is it creating a new reality in which people actively avoid real-life interactions?
Of course, others have worried about these sorts of questions before.
And a 2012 study that found dating site algorithms aren’t effective.
Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?
” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.
Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.
Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.