Fifty million people are estimated to use Tinder across 196 countries and the app is particularly popular among young people (Yi, 2015).
Due to its huge popularity, Tinder has attracted great media attention (Newall, 2015), focusing on not only Tinder’s features, but also debates about its place in society (Dating NZ, n.d.).
Viraj Patel, MD, MPH, Assistant Professor of Medicine, is a clinician-investigator in the Division of General Internal Medicine and on faculty in the Primary Care/Social Internal Medicine residency program. His current work focuses on developing technology based behavioral interventions (e.g. (2014) Content analysis of Twitter ‘dialogue’ on pre-exposure prophylaxis: implications for diffusion interventions.
While attracting great media attention, little scholarly work exists on the topic.
In this paper we begin to address this gap by reporting on a small research project that examined five young heterosexual women’s experiences of using Tinder in New Zealand.
Single Tinder users are more extraverted and open to new experiences than single non-users, whereas single non-users tend to be more conscientious than single Tinder users.
Additionally, the findings provide several unique insights into how individual differences in singles can account for Tinder motives by supporting nearly all hypotheses.