Marketing to dating boomers

More than 1.3 million women professionals and executives earn in excess of 0,000 annually.

Boomers will never be like their parents and grandparents. If there's one thing you can bet the farm on, it's that boomers will go kicking and screaming into old age. And it's boomer women, not men, who wield the most influence on matters involving the children, the family's health and wellness, the house, careers, even the election of a president.

Only 38.8% of the women had married into or inherited their money.

– High-net-worth women account for 39% of the country’s top wealth earners; 2.5 million of them have combined assets of .2 trillion.

The Boomer woman is a consumer that luxury brands want to resonate with.

– The more mature luxury consumer places the highest priority in making memories and experiences.


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